SRM to bring world-class Russian channels Tiji Russia and Gulli Girl to MENA region

New channels follow the success of the popular Tiji France & Gulli Bil Arabie kids channels across the MENA region.

All channels to be available as part of SRM’s content rich offerings on the Du platform

Dubai, UAE, May XX 2020:  SAWA Rights Management FZ LLC [SRM], a strategic service provider to the Broadcast TV, Pay TV and hospitality sectors across Middle East and North Africa [MENA], has announced the launch of Tiji Russia and Gulli Girl, the world-class Russian entertainment kids channels, in the region.

The launch of Tiji Russia and Gulli Girl follows the tremendous success achieved by Tiji France and Gullie Bil Arabie channels which has set a new benchmark in entertainment for kids in the MENA region. Operated by Lagardère Active TV, the number one Kids TV broadcaster in France, Tiji France is among the most popular channels achieving iconic status and followed extensively by children in France and by French speaking community in the MENA region.

Like TIJI France and Gulli Bil Arabie, the launch of Tiji Russia and Gulli Girl will undoubtedly add tremendous entertainment to Russian speaking kids across the MENA region. All the new channels are part of SRM’s unique entertainment packages available on the Du platform.

Tiji Russia is the first Russian pre-school channel targeting kids from 2 to 7 years old. Tiji Russia is a popular choice for pre-schoolers, with hit shows including Maya the Bee, Tall Tales, Molang, Fireman Sam, Pororo, Samsam, Tchoupi goes to school, Bob the Builder, Lupin’s Tales, Paprika and Octonauts.

Gulli Girl, the first thematic Russian Kids channel for girls aged 4 and 17 years, is one of the most popular channels in Russia, offers content comprising a mix of animation, live-action series and movies tailored for the target audience such as Winx Club, Sisters, Kally’s Mashup, Kuu Kuu HaraJuku, Barbie, Lego Friends. This Spring, the channel will premiere the latest seasons of Barbie Dreamhouse Adventures, Enchantimals and Lou!,  Zig & Sharko, Polly Pocket, The Worst Witch and Hilda among others.

Samer Shahin CCO SRM, said: “We are committed to offer the most exciting range of entertainment to our viewers across all platforms. As part of this, we are happy to launch Tiji Russia and Gulli Girl, the latest Russian channels for Kids, across MENA region – offering a bouquet of entertainment for young girls and boys and extending a great treat for our young viewers in the region.”

For details on how to subscribe to the new channels, viewers need to contact DU on 800155 or

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