About SAWA Rights
SAWA RIGHTS MANAGEMENT “SRM” is a Dubai based company and part of “SAWA ENTERTAINMENT” group of companies, that started as a pioneering force in servicing the MENA TV industry, offering a wide range of TV channels and content to broadcasters, Pay-TV platforms, IPTV/OTT networks, telecom operators and ISPs.
Who we are
SAWA, a pioneering entity in the MENA television industry, embarked on its journey in Dubai, UAE, in 2011. In the same year, the company initially launched SAWA MEDIA, dedicating itself to content licensing, production, and a wide range of broadcast TV services.
Acknowledging the ever-changing market demands, SAWA initiated a strategic venture in 2018, resulting in the establishment of SAWA TECHNOLOGIES. This expansion aimed to cater to Telcos and Hospitality sector by providing state-of-the-art TV technology solutions as well as exclusively representing the commercial rights of SAWA across the whole territory. The following year–2019 marked the inception of SAWA RIGHTS MANAGEMENT, with a dedicated focus on managing content rights for the group’s growing list of content partners. This specialized division excels in channel and content rights management for regional and intentional content owner.
Collectively known as “SAWA ENTERTAINMENT”, the conglomerate of companies offers a wide range of services to various entities. These encompass broadcasters, Pay-Tv platforms residential and commercial communities, IPTV/OTT networks, telecom operators, ISPs, and independent consultants. This comprehensive range of offerings solidifies its position as a leading service provider within the industry.
Our Vision & Mission
Our Vision
To lead globally by offering comporehensive services to broadcasters, Pay-TV platforms, hotels, hospitality groups, IPTV/OTT networks, and Telcom operators. We are steadfast in our commitment to establishing new benchmarks by consistently introducing cutting-edge technological solutions and tailor-made business models.
Our Mission
To emerge as the foremost and trustworthy service provider for both platforms and content partners. We aim to achieve this by offering an extensive array of TV channels and Video on Demand (VOD) content to platforms worldwide. Our commitment lies in consistently indelivering superior quality that ensures sustained customer satisfaction.
Our Key Objectives & Goals
Our primary goal is to establish ourselves as the unrivaled destination for linear TV and VOD content providers seeking distribution within the territories where we operate. We strive to offer a comprehensive and cutting-edge platform that caters to the needs of both residential and commercial TV platforms, positioning ourselves as the go-to source for diverse content from across the globe.
By pursuing these objectives, our aim is to drive substantial revenue growth for our content partners while simultaneously maximizing profit margins for our platform customers.
We support our Partners by offering
- Distribution Across platforms worldwide
- Production & Post-Production services
- Advertising Sales and Sponsorship Services across both mainstream and digital world.
- Localization services including subtitling, dubbing and censorship as required by our partners.
- Audience Viewership Analysis using data provided by our distribution customers.
We support our Customers by offering
- Relevant Content based on customer’s target audience
- Point-to-Point Channel delivery service over the internet
- End-to-End IPTV and OTT solutions to both consumer platforms and Hospitality
Scope of Business
MENA Operation
SAWA Rights in MENA include Channels and Content from across the whole of the Arab world, Russia, China, Germany, UK, USA, Spain, Italy, France, Japan, Australia, South Africa, Pakistan and India.
International Operation
In addition to operating across the MENA region, SAWA also manages worldwide rights for a number of its content partners which include Russian, German, Chinese, South-East Asian etc...
Content Rights
Content rights consist of both Residential and Commercial rights.
Residential Rights:
such as Telcos, Mobile, Satellite, IPTV and OTT platforms delivering TV entertainment directly to consumers.
Commercial Rights:
target commercial businesses are Hotels, Hospitals, Airports, Academic Institutions, Shopping Centers etc…
Our Partners
Our Key Content Partners
Providing SAWA more than 300 TV channels
SAWA Content Licensing Company
Territories
Distribution across MENA & Europe, Asia. Soon in USA and Australia.
TV Rights
- 300 + Channels comprised of all genres and many languages including Arabic, English, French, Spanish, Italian, German, Chinese, Russian and more…
- Over 1,000 VOD assets, including Premium & Library Arabic VOD, Library Hollywood VOD and premium VOD by Tech-live/airtime.
Customers (Licensees)
- Over 12+ DTH, IPTV and OTT platforms (consumer busines) including the big 4: Etisalat, Ooredoo, DU, JAWWY (Saudi Telecom)
- Over 1,400 commercial properties worldwide (160K+ Hotel rooms, Hospitals, businesses, airports, Cafés.)
Partners (Licensors)
Strong relationships with top International and Regional companies such as FOX (Disney), Turner (Warner Media), MBC, Rotana, SPI, THT, Channel One Russia Worldwide, M6, France TV etc.…