Dubai, 15th February 2024 – SAWA Rights Management, a leading channel rights distribution and media service provider company, has announced a strategic distribution partnership with Padel Time TV, securing exclusive channel rights for the MENA region. This collaboration aims to bring the exhilarating world of padel to audiences across the MENA region and expand the reach of Padel Time TV’s captivating sports content. 

Under this exclusive distribution partnership, viewers in the MENA region can now access Padel Time TV’s diverse range of shows and highlights through the authorized platforms, ensuring widespread distribution and accessibility to padel enthusiasts. 

The collaboration between SAWA Rights and Padel Time TV primarily focuses on the regional telcos and the hospitality industry; with SAWA Rights working closely with telcos platform providers and stakeholders in the hospitality sector. By leveraging its expertise in channel rights management and its extensive distribution network, SAWA Rights aims to ensure a seamless integration and distribution of Padel Time TV. 

This partnership provides the opportunity for our customers to access top-quality padel content, further enhancing our market presence as a leading provider of channels to both PAY-TV customers and the hospitality industry. 

“We are delighted to announce our partnership with Padel Time TV, which allows us to bring their exceptional content to the MENA region”, said Ali Ajouz, Group CEO of SAWA Rights Management. 

“By combining our expertise in channel rights licensing and our extensive channel distribution network, we aim to deliver unparalleled entertainment experiences to our partners and viewers.”

In addition to channel exclusive rights, SAWA Rights is committed to covering local live Padel events and championships in the MENA region.

Padel Time TV has gained significant popularity for its captivating shows and highlights. Viewers can look forward to programs such as “Padel Pro Tour”, which showcases thrilling matches and exclusive interviews with top players, and “Padel Legends”, a show that celebrates the achievements of iconic players who have made a lasting impact on the sport. Other shows include “Padel Tactics”, offering valuable insights and strategies to improve one’s game, and “Padel around the world”, which takes viewers on a virtual journey to different countries’ padel scenes. 

“I'm delighted to be launching the world's first international Padel channel with SAWA Rights as our key partner in the region. We can’t wait to make Padel a leading global sport in the Middle East.”, said Arnaud Verlhac, Co-Founder of Padel Time TV.

Padel is a growing market and it’s experiencing exponential growth worldwide, with over 30 million amateur and professional players in more than 90 countries and aspires to become an Olympic discipline in the coming years.

The exclusive partnership between SAWA Rights and Padel Time TV presents an exciting opportunity for telecom operators in the MENA region to offer their subscribers exclusive access to premium padel content. With the increasing popularity of padel sport in the region, the collaboration is poised to cater to the growing demand for engaging sports programming.