Dubai, 12th March 2024 – SAWA Rights Management, a leading TV channel rights and media distribution company, is thrilled to announce its strategic partnership with Newsmax, a prominent US-based news network. This collaboration signifies a significant step forward in expanding the news landscape in the Middle East and North Africa (MENA) region, providing viewers with an enriched news experience from an American perspective.
Newsmax TV, a fast-growing news network, has captivated audiences across the United States with its compelling programming and unbiased reporting. With close to 50 million pay TV subscribers in the US, the network has experienced remarkable growth and garnered a substantial viewership.
As the US elections loom on the horizon, Newsmax TV is providing comprehensive live coverage leading up to this pivotal event.
Through its exclusive distribution partnership with SAWA Rights in the region, Newsmax TV’s insightful programming and engaging content will now be accessible to the subscribers in the MENA region through SAWA Rights-partnered authorized platforms such as Du, Etisalat, etc. allowing them to experience the network’s high-quality news coverage, expert panels, and comprehensive live coverage of US elections.
Newsmax TV offers a wide range of engaging content, including popular shows such as “The Record with Greta Van Susteren,” “Rob Schmitt Tonight,” and “Greg Kelly Reports”. These shows feature balanced reporting, insightful analysis, thought-provoking discussions, and exclusive interviews with prominent figures in American politics, current global affairs, business, and more. By partnering with Newsmax TV, SAWA Rights aims to bring these top-rated shows and other valuable US-based content directly to subscribers through authorized platforms in the MENA region, allowing them to access high-quality American news and perspectives.
The collaboration also includes the fully published Electronic Program Guide (EPG) data to access the channel’s schedule and program details enhancing the viewer experience.
“We are excited to partner with Newsmax and provide our subscribers and Telco providers with a valuable US-based perspective,” said Ali Ajouz, Group CEO at SAWA Rights Management. “This collaboration aligns with our commitment to delivering diverse and high-quality content that caters to the evolving needs of our viewers in the MENA region.”
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Andy Biggers, SVP, Global Content Distribution at Newsmax adds: “We are delighted to have SAWA Rights as our key partner in the region. We look forward to providing viewers across MENA with an expert US-perspective on global issues and US foreign policy that affect our shared interests. With the run-up to the 2024 US Presidential election already well underway, we believe MENA viewers will want to tune-in to see where US affairs with global implications are headed.”
SAWA Rights Management, in collaboration with local authorized platforms, aims to ensure widespread access to Newsmax TV across the MENA region, fostering cross-cultural understanding and promoting informed discussions on global affairs.
The partnership with Newsmax TV expands the offerings for SAWA Rights Management’s subscribers, providing them with a unique opportunity to stay up to date with US news, gain insights from expert analysis, and engage thought-provoking discussions on various topics. With its extensive range of programming, Newsmax enriches the news landscape and adds a valuable US perspective to SAWA’s channel lineup.