Dubai, UAE – October 14th, 2024 – NiS New Interactive Studio, the leading advanced voice dubbing company in the MENA region, and SAWA Media, part of the “SAWA Entertainment” group of companies and one of the leading media production and post-production companies in the region, are excited to announce a strategic partnership to enhance the regional and global reach of Arabic-language content.

This partnership combines NiS’s expertise in voice dubbing with SAWA Media’s comprehensive suite of services, including production and post-production, channel playout, subtitling, video processing, and smart EPG services.

Through this collaboration, SAWA Media’s partners can now expand their regional and global footprint by localizing content more effectively, reaching millions of Arabic speakers worldwide through SAWA Media’s established regional and global channels.

Nabeel AlDakkak, CEO of NiS, stated, “Partnering with SAWA Media will significantly enhance our business and add great value to NiS’s portfolio. Together, we will collaborate with SAWA Media in strengthening its position as a one-stop shop for content rights owners seeking global and regional reach.”

Ali Ajouz, CEO of SAWA Media, added, “We are thrilled to partner with NiS to offer our clients a comprehensive media experience, expanding our reach to Arabic-speaking viewers regionally and worldwide, which strengthens our offerings as part of our vision at SAWA Entertainment group of companies.”

This partnership marks a significant milestone for both companies, meeting the growing demand for high-quality, localized Arabic content across various platforms and driving the global success of Arabic content.