Dubai, UAE – October, 2024 – SAWA Rights is thrilled to announce an exciting new distribution partnership with Your Family Entertainment to grant SAWA the exclusive rights to distribute Fix&Foxi and for the first time RiC.today across the MENA region. This landmark agreement covers both commercial and residential sectors, including telcos and hospitality industries.

This partnership marks a significant expansion of SAWA channels’ lineup, enhancing the diversity of SAWA’s offerings. With the addition of Fix&Foxi Channel in both English and Arabic languages and RiC.today in both English and German, further broadens SAWA’s unrivaled portfolio of family-friendly content enriching the viewing experience across the region.

Fix&Foxi is a beloved channel featuring a wide array of animated content, in both English and Arabic. FIX&FOXI has captivated audiences for generations through its fun, engaging and educational programming, making it a perfect addition to any platform or Hotel’s channel lineup. Fix&Foxi has a significant international reach, broadcasting in multiple languages and available on over 130 cable networks worldwide.

For the first time in the MENA region, SAWA Rights has secured exclusive rights to RiC.today. This channel is renowned for its diverse and dynamic content, appealing to a broad audience with its mix of entertainment, lifestyle, and educational programming. The exclusive rights cover both residential and commercial sectors and available in both English and German language, ensuring that telcos operators and the hospitality industry can provide this premium content to their customers.

“SAWA is excited to partner with YFE Network to bring Fix&Foxi and RiC.today channels to the MENA region. This collaboration underscores our commitment to our customers by continuously expanding our channel portfolio, providing our customers with over 300 unique TV Channels from around the world.

By securing these exclusive rights, we are not only enhancing our offerings but also setting a new standard for family and kids’ entertainment in the region which aligns with our mission to continuously expand our portfolio with premium content that resonates with viewers of all ages.” – said Ali Ajouz, CEO of SAWA Rights.

“We are delighted to partner with SAWA Rights, a highly professional representative for our channels Fix&Foxi and RiC.today in the Middle East region, as well as globally. This collaboration enables us to bring our beloved family-friendly content to new audiences

with SAWA's expertise in content distribution and commitment to quality,” said Armin Schnell, Executive Vice President Sales of Your Family Entertainment AG