Dubai, UAE – June 26, 2025 – SAWA Rights Management, a leading content distribution company and part of the “SAWA Entertainment” group, is excited to announce a groundbreaking partnership with W-Sport, the premier channel dedicated to women's sports. This strategic agreement will see W-Sport's 24/7 linear channel distributed across the MENA region, reaching both commercial and residential sectors for the first time.
Expanding Reach in the Middle East
This partnership marks a significant milestone for W-Sport as it extends its footprint into the Middle East. The channel, which has already launched on du TV, the leading telecom and digital services provider in the UAE, will now be available to a broader audience across the MENA region through SAWA Rights Management's extensive distribution network.
Kelly Butler, CEO of W-Sport, commented: "This is another significant step in the journey and development of W-Sport. We are delighted to partner with SAWA Rights Management and look forward to bringing audiences in the MENA region the very best female leagues, competitions, teams, and athletes from around the world."
"Our goal is to bring the excitement and passion of women's sports to a global audience. Partnering with SAWA Rights Management allows us to reach new fans in the MENA region and share the incredible stories of female athletes who are breaking barriers and setting new standards in sports."
Ali Ajouz, CEO of SAWA ENTERTAINMENT Group, added: "We are thrilled to collaborate with W-Sport to enhance the sports viewing experience for our customers. This partnership aligns with our mission to provide diverse and high-quality content to our audience. We believe that showcasing women's sports will inspire and empower viewers across the region."
Comprehensive Sports Coverage
W-Sport offers an extensive portfolio of women's sports content, including up to ten live football matches each week from top leagues such as England’s Women’s Super League (WSL), Germany’s Frauen Bundesliga, Italy’s Serie A Femminile, the United States' USL, and Sweden’s Damallsvenskan.
Additionally, this summer, viewers can enjoy live coverage of the Super League Triathlon and selected events in tennis, netball, field hockey, and athletics.
Global Presence
W-Sport is already available to audiences in Europe, Asia, and Sub-Saharan Africa, with a presence in countries such as France, Portugal, the Netherlands, Belgium, Luxembourg, Turkey, Hong Kong, Malaysia, Indonesia, and over 30 territories in Sub-Saharan Africa.