A wide range of content line-up will be available to the Russian community in the UAE. UAE-based content rights management company Sawa Rights Management (SRM) has announced the addition of eight new and exclusive Russian entertainment TV channels to its extensive portfolio of more than 20 Russian channels that are now available to the hospitality and residential properties in the region.

The new channels include TNT, TNT4, Friday!, TV3, 8TV, UA|TV, Detski Mir and Lubimoe Kino. Russian-speaking community will get a wide range of content line-up ranging from comedy series to movies, reality shows, cartoons, sitcoms and more. Speaking about the new channels, Ali Ajouz, CEO of SRM, said: “We are thrilled to expand our portfolio of Russian TV channels in the region. The Russian speaking community in the region comprises over one and a half million residents as well as tourists and it is growing year on year. The new agreements we just signed expands our Russian offering to over 20 channels that are available on Etisalat, du and to all hotels in the region.”

In addition to the channels mentioned above, SRM’s portfolio of Russian channels also includes Channel One Russia, Carousel, Dom Kino, Dom Kino Premium, Gulli Girl, Katyusha, Muzika Pervogo, O!, Poehali, Telecafe, Tiji and Vremya.