With the launch of its international flagship in the UAE, the M6 Group significantly strengthens its international presence, notably in the Middle East. THEMA, a Canal+ Group company, in collaboration with UAE-based content licensing management company, SAWA Rights Management (SRM), has announced the launch of M6 International channel on du’s TV platform in the UAE.

It is being offered in du’s add-on French Package, which costs AED69 (€15.8) a month to receive. Du operates under the umbrella of Emirates Integrated Telecommunications Company (EITC).

Commenting on the launch, Karim Benkirane, acting CCO, du, said: “Delighting our customer base has always been a topmost priority for du. Because the UAE is now home for millions of expats from around the world, it is our responsibility to cater to the needs of all communities and cultures. We have made tremendous progress in this direction over an extended period of time, and the launch of M6 on our TV platform reaffirms our commitment to the audiences we serve. Moving forward, French nationals across the UAE will be able to enjoy even more options in the world of entertainment, something that has become a reality thanks to our partnership with Thema.”

Laurent de Lorme, M6 Group Programme Director & Programme Marketing Director, added: “M6 International gathers the best of M6 TV channel programming as well as successful flagship programmes from M6 Group channels (W9, 6ter, Paris Première et Téva). M6 International now allows francophone and French expatriate access to a diversified selection of high-quality content”. Séverine Garusso, Head of EMEA Distribution at Thema, continued: “We are delighted to add M6I into du offer. We are sure the channel will ravish the francophone community and the French expatriates living in the UAE as it will allow them to relish the best programs from the M6 Group”.