TRIAX to provide SAWA Technologies with Headend Solutions including Coax and IP

Dubai, United Arab Emirates – January 1st, 2024 - SAWA TECHNOLOGIES, a subsidiary of the renowned SAWA Group of Companies ‘SAWA ENTERTAINMENT’, is thrilled to announce the extension of its strategic partnership with TRIAX, a leading global supplier of reliable and innovative products and solutions for video, audio, and data signal reception and distribution. 

Building on the success of their previous collaborations, SAWA TECHNOLOGIES and TRIAX have reaffirmed their commitment to delivering cutting-edge solutions to the United Arab Emirates (UAE) market. Under the terms of the renewed agreement, TRIAX will continue to provide SAWA TECHNOLOGIES with comprehensive headend solutions and TV channels distribution systems, solidifying its position as the exclusive main supplier for said products SAWA Technologies in the UAE. 

“We are excited to extend our partnership with TRIAX for another year, it aligns perfectly with our strategy to expand our offerings and provide a comprehensive range of products and services to our customers and hospitality partners in the region”, said Suheil Zurub, Managing Director of SAWA TECHNOLOGIES. 

TRIAX’s reliable and innovative headend and distribution solutions play a crucial role in delivering seamless experiences to commercial customers in general and the hospitality sector in particular. These solutions are easy to install and manage, and they contribute to enhancing the user/guest experience while maximizing revenues. 

As part of the agreement, TRIAX will be providing SAWA Technologies with headend solutions and channels distribution systems. TRIAX’s products and solutions are used in homes, businesses and operator networks by broadcasters, satellite, cable, and telecom operators.

This strategic partnership between SAWA TECHNOLOGIES and TRIAX signifies their shared vision of delivering excellence and innovation. By combining their expertise, the two companies are poised to accelerate advancements in the industry and shape the future of TV technologies across many industries.